Strategic Business Consulting

The Outside-In Audit

After the audit, you stop guessing.

Something isn't landing. You've tried changing it (the website, the pitch, the positioning) but the gap stays. I put eyes on your business from the outside: cold prospects, competitors, search. I tell you exactly what's not working and why. In writing, within seven business days.

No discovery call Delivered by email Fast written turnaround
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Krista Patrick

18+
Years in business transformation and consulting
230%
Average revenue growth for consulting clients
12
Years running KP Consulting

The problem

When something isn't working and no one can quite name what it is.

Most businesses grow through referrals: people who already know you, already trust you, already get what you do. But at some point you need to reach people who don't know you yet. That's where the gap shows up.

The website that made sense when you built it. The LinkedIn that sounds like everyone else in your industry. The positioning that's perfectly clear to you and completely invisible to a stranger. I find the gap. I tell you what's causing it. Then your team has a clear plan they can implement.


See what you'll receive

Not sure what the finished report looks like? Browse real audits from past clients, with identifying details changed for privacy, so you know exactly what lands in your inbox before you commit.

Browse examples →

The offer

One deliverable. Three scopes.

Every tier is built on the same thing: a comprehensive written report - a document you can read, reference, and hand to anyone on your team, not a slide deck. The premium tier adds a recorded strategy debrief on top.

Tier 1
The Outside-In Audit
$1,500
7 business days from purchase  ·  Written report by email
  • Business model, positioning, and messaging analysis
  • Digital presence audit: website, SEO, social
  • What AI assistants say about you
  • Reputation sweep across the web
  • Mobile-first path-to-contact check
  • Ideal customer profile assessment
  • Competitive landscape with benchmarking table
  • Scored scorecard and prioritized recommendations
Tier 3 · By application
The Complete Audit
$5,000
By application  ·  Limited slots each month
  • Everything in Tier 2
  • Mystery-shop of your own inquiry: what a real prospect experiences when they reach out
  • Expanded competitor benchmarking across your full field
  • A recorded strategy debrief walking you through the findings
  • A prioritized first-90-days action plan
  • A 30-day score recheck of the areas you act on
Apply →
What's not included No tier includes implementation, website redesign, or ongoing retainer work. Tier 2 adds a recorded walkthrough and the Complete Audit adds a recorded strategy debrief plus a 30-day recheck; none include standing advisory. You get the research, the analysis, and the recommendations. What you do with them is yours.
Booking with confidence    24-hour, no-questions-asked full refund  ·  Secure Stripe checkout  ·  Your information stays private

How it works

No discovery call.
No meetings. Just answers.

01
Fill out the intake form
Choose your tier, tell me about your business, and pay. The whole thing takes about 10 minutes. No call needed, ever.
02
I get to work
The moment you check out, your audit goes into my queue. No scheduling, no calls, no back-and-forth. I approach your business the way a cold prospect would.
03
You receive your report
Your complete written report is delivered within 7 business days of purchase (10 business days for Tier 2). You won't hear from me in the meantime, not because I don't care, but because that silence is the point. The entire value of an outside-in audit is that I approach your business the way a stranger would. The moment I start asking you questions, I'm no longer seeing what a stranger sees. I'll reach out only if there's something I genuinely can't find. Otherwise, the next thing in your inbox is your report.
04
You decide what happens next
No upsell. No follow-up retainer pitch. The report is yours. Do what you want with it.

About

I've been inside enough businesses to know exactly what the outside sees.

For more than 18 years, I've been the person organizations bring in when something isn't working and no one can quite name what it is. I audit. I rebuild. I hand off systems that last. Most recently as Head of Special Projects at Argo Shipping, I stepped into interim leadership across finance, HR, sales, and compliance, not as an outside observer, but as someone inside the building doing the work. I drove sales outreach and client acquisition, conducted client audits and research for long-term partnerships, uncovered a multi-year payroll error costing employees up to $6,000 a year, and rebuilt the sales organization from the ground up. That's not a description of a job. That's a description of how I operate.

I've sat in the inside seat of enough organizations to know exactly what doesn't survive contact with the outside world. The positioning that made perfect sense in a leadership meeting. The sales deck that works when you're the one presenting it. The website everyone internally loves because they already know what you mean. I've been on both sides of that gap: building the internal narrative and walking in cold to see what actually landed.

Through KP Consulting, I've spent twelve years advising businesses across industries on transformation, digital presence, and positioning, helping clients grow revenue by 230% or more, auditing brand and marketing strategies, and turning scattered operations into organized, scalable systems. The Outside-In Audit is a direct translation of that experience, packaged into a clean deliverable with a clear timeline and no ambiguity about what you're getting.

18+
Years in business transformation and consulting
230%
Average revenue growth for consulting clients
12
Years running KP Consulting

What people say

In their own words.

Client names and identifying details are shared with permission only. Many clients prefer discretion - if you'd rather keep this between us, that's completely fine by me.


Common Questions

Before you commit, here's what people usually want to know.

What do I actually receive when the audit is done?

A written report delivered to your inbox. Not a slide deck, not a call recording. A document you can read on your own time, reference later, and hand directly to anyone on your team. Every recommendation is specific to your business, prioritized, and explained so you know what to address first and why.

Why no discovery call?

Because a discovery call isn't how I do my best work, and it's not actually what you need. What you need is an honest look at your business from the outside. That's more valuable when I approach it the way a cold prospect would: starting with what's publicly visible, not with what you've told me to look for. The intake form gives me everything I need to do the work well.

What happens after I pay?

Your audit goes into my queue the moment you check out - there's no start date to schedule. Your report is delivered within 7 business days of purchase (10 for Tier 2). No calls, no check-ins needed from you in between. You'll hear from me when your report is ready.

Read all questions, refund policy, and disclaimer →


Ready to stop guessing?

Fill out the intake form and pay - the whole thing takes about ten minutes. No call, no back-and-forth. The next thing in your inbox is your report.

Start Your Audit →

Secure Stripe checkout  ·  24-hour no-questions refund  ·  Delivered by email in 7-10 business days